What is Social Media Management

Increasing Followers and Driving Engagement: Enhance a company’s presence on all active social media platforms by growing their follower base and boosting engagement (likes, comments, shares). This may involve creating written or visual posts to achieve these goals.

Strategizing Content and Campaigns: To drive engagement, you’ll be responsible for brainstorming and sometimes executing social media campaigns that align with a company’s broader marketing strategies. This could include generating ideas for timely and evergreen content or repurposing user-generated content.

Analyzing Data: In addition to creative tasks, you’ll spend time analyzing data to assess how a company’s posts and content are performing. This can include social listening—monitoring what social media users are saying about a brand or its competitors.

Reporting Metrics to Key Stakeholders: Companies want to see the impact of your work, so you’ll likely need to report your achievements—or any issues that arise—to your marketing team and the company’s stakeholders. They will be interested in metrics such as follower growth, increased engagement, and the development of creative content and campaigns.

Posting and Monitoring Social Media Platforms: Depending on the size of your team, you may be responsible for posting and monitoring all social platforms. This could involve scheduling posts and observing followers’ responses, as well as responding to comments and messages from followers.

Ensuring Brand Consistency: Ensure that the company maintains a consistent tone and voice across all copy, editorials, and digital materials. It’s important that all brand materials accurately represent the company.